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WhatsApp

How to change your business's WhatsApp display name (and avoid getting it declined)

The display name is changed in Meta: Business Manager › WhatsApp Manager › Phone Numbers › pencil next to the name › Next. Use your real business name, with no emojis, slogans or words like "Official"; if the business is verified, it goes into review before customers see it.

Updated on

Before you start

  • The display name is managed in Meta, not in Elooo CRM. You need admin access to your company's Meta business portfolio.
  • The number must be connected to the WhatsApp Business account.
  • If the number was connected in coexistence mode (phone app + CRM), the name and profile are still managed in the WhatsApp Business app on your phone.
  • Name rules: it must represent the business, product, service or department and be tied to your legal name or brand. It can't be a generic term ("Fashion"), a location ("New York"), include "Official" or "Verified", or contain Meta product names (WhatsApp, Facebook, Messenger).
  • You can change the name up to 10 times in 30 days.
Where to find it

Meta Business Manager › WhatsApp Manager › Phone Numbers › Name column › pencil icon

Step by step

Change the display name

  1. Log in to Meta Business Manager and select your business.
  2. Open WhatsApp Manager.
  3. Pick the WhatsApp account that holds the number.
  4. In the left menu, click Phone Numbers.
  5. In the Name column, hover over the current name and click the pencil.
  6. Enter the new name and click Next to submit it.

What happens next

  1. If the business is not verified with Meta, the name is confirmed immediately.
  2. If the business is verified, "Pending Review" shows in the certificate column; once approved, a View button appears. Approval usually takes minutes to a few hours.
  3. The name certificate is valid for 14 days; if it expires before being applied, submit the name again.
  4. Once approved, check in Settings › WhatsApp and with a test message that the new name shows.

Tips

  • Legal name "Bright Smile Dental LLC" → accepted: "Bright Smile", "Bright Smile Dental"; declined: "Bright Smile Official".
  • If your brand is a single word, don't split it with spaces; avoid unnecessary capitals, symbols and emojis.
  • For the name to show to customers instead of the number (even those who haven't saved you), the business must be verified with Meta and the name approved.
  • Official Business Accounts (blue checkmark) don't change the name here: they must ask Meta through direct support.

Common problems

  • The name was declined → It breaks the rules: generic, just a location, includes "Official"/"Verified" or a Meta product name, has emojis, or isn't tied to the legal name. Align it with your real business name and resubmit.
  • Customers still see the number → The business isn't verified with Meta yet, or the name is still in review. Complete verification and wait for approval.
  • I can't change it again → You hit the limit of 10 changes in 30 days. Wait for a new cycle to start.
  • The certificate expired → 14 days passed without the name being applied. Submit the name again for approval.
  • I can't find the option in Elooo CRM → That's expected: the display name is changed in Meta's WhatsApp Manager (or, in coexistence, in the phone app).

Frequently asked questions

Can I use a department name?

Yes, as long as it's tied to the business, for example "Bright Smile – Bookings".

Do I need name approval to start sending messages?

No. Approval is only needed for the name to show instead of the phone number.

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