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How to request the blue checkmark (Official Business Account) for your business WhatsApp

In Meta's WhatsApp Manager, select the number, turn on two-step verification, make sure the business is verified and the display name approved, then click Submit Request, attaching up to five news links about your brand. Meta evaluates notability; if denied, you can apply again after 30 days.

Updated on

Before you start

  • The request is made in Meta, not in Elooo CRM. You need access to your company's Meta business portfolio.
  • Required before applying: Business Verification completed with Meta, display name approved, and two-step verification turned on for the number.
  • The blue checkmark is reserved for WhatsApp Business Platform accounts (like the ones connected to Elooo CRM). Test accounts, employee accounts and WhatsApp Business app accounts aren't eligible.
  • Meta decides based on notability: the brand must be widely recognized and searched for, with coverage in news outlets with a meaningful audience. Paid placements, sponsored content and business directories don't count.
  • The checkmark is tied to the number + display name pair. If you change the name later, it's reassessed.
Where to find it

Meta Business Manager › WhatsApp Manager › Overview › (pick the number) › Submit Request

Step by step

Prepare the account

  1. Make sure the business is verified with Meta (see "How to verify your business with Meta for WhatsApp").
  2. Make sure the number's display name is approved (see "How to change your WhatsApp display name").
  3. Turn on two-step verification for the number, following Meta's instructions in WhatsApp Manager.

Submit the request

  1. Log in to Meta Business Manager, open WhatsApp Manager and, in the Overview, select the number you want the checkmark for.
  2. Click Submit Request and fill in the form.
  3. Attach up to five links to news about your brand in well-known publications (newspapers, magazines, reference portals, encyclopedias).
  4. State the countries you operate in, the parent brand you belong to (if any) and your primary language.
  5. Send the request. Meta notifies you when there's a decision.

If the request is denied

  1. The decision can't be appealed at this time.
  2. Keep building your public presence (news, coverage in relevant outlets).
  3. After 30 days, submit a new request.
  4. Meanwhile, keep your profile complete: photo, email, website and description help customers trust you, checkmark or not.

Tips

  • If you have a recognized parent brand and sub-brand numbers, use names like "Sub-brand by Parent Brand": one number's checkmark doesn't automatically extend to the others.
  • You don't need the checkmark for your business name to show to customers: Business Verification with Meta plus an approved name is enough.
  • Never include "Official" or "Verified" in the display name; that gets the name declined.

Common problems

  • The Submit Request button doesn't appear → Requirements are missing: two-step verification off, business not verified, or display name not yet approved. Complete all three and try again.
  • The request was denied → Meta judged the brand not notable enough yet. Gather coverage in relevant outlets and apply again after 30 days.
  • Customers see the number instead of the name → That's solved by Business Verification and an approved name, not by the checkmark. See "How to verify your business with Meta for WhatsApp".
  • I changed the name and lost the checkmark → The checkmark was tied to the previous name. Meta has to reassess the new name.

Frequently asked questions

Is a verified business the same as an Official Business Account?

No. Verification confirms the business is authentic and makes the name show. The Official Business Account (blue checkmark) is a level above, granted only to recognized brands.

Does the checkmark improve message delivery?

No. It helps customers recognize the brand; template, quality and limit rules are the same.

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