Skip to content
Elooo CRMHelp Center Go to website

Social media

What to do when a social media post fails

Open the post marked Failed in the Social Planner and read the error message. Most of the time the account connection expired or lost permissions: reconnect the account in the planner settings with a user who can publish. Other cases (duplicate content, invalid link, daily limit) are fixed by adjusting the post.

Updated on

Before you start

  • You need access to Marketing › Social Planner and, to reconnect accounts, the login details for the networks (or someone who has them).
  • Whoever reconnects the account must have permission to publish on that page, group or profile.
Where to find it

Marketing › Social Planner › Content (or Calendar) › (post with status Failed) › error message

Step by step

Read the error and act

  1. In the left menu, open Marketing and click Social Planner.
  2. Find the post with status Failed (in the calendar or under Content) and open it to read the error message.
  3. Fix it according to the message (see the lists below) and reschedule or publish again.

Connection errors (the most common)

  1. The account token expired / was revoked / is invalid: open the planner settings (gear icon), remove or reconnect the account and authorize the connection again.
  2. The connected account doesn't have permission to post: reconnect the network with a user who is an admin or editor of the page, group or profile.
  3. The app is missing from the Facebook page or group (also shown as "user checkpoint", "password mismatch" or "unconfirmed user"): log in to Facebook with the account you connected, confirm the page or group has the Elooo CRM connection authorized, and reconnect the account in the planner.
  4. Temporary error from the network: hard-refresh your browser (clears the cache) and try again in a few minutes.

Content errors

  1. Duplicate content (Facebook and LinkedIn): posting the same text twice within 12 hours isn't allowed. Change the text or wait.
  2. Invalid link (Facebook): fix the URL in the post.
  3. Content violates community standards (Facebook and Instagram): change the text or media.
  4. Character limit exceeded (Google Business Profile) or copy too long / required field missing (LinkedIn): shorten the text and fill in the required fields.
  5. More than 30 tags (Instagram): reduce hashtags across the caption and first comment.
  6. Carousel out of range (Instagram): a carousel must have between 2 and 10 images or videos.

Media and account errors

  1. File upload timeout (Instagram): use a smaller file.
  2. Media upload failed (Google Business Profile): re-upload the image in another format or size.
  3. Daily publishing limit reached (Instagram): Instagram only allows a certain number of posts per day through third-party tools. Reschedule for the next day.
  4. Instagram account restricted: the account must be a Business account. Convert it in Instagram and reconnect.
  5. Temporary block (Facebook): Facebook enforces a waiting period before the account can post again. There is no way around it; reschedule.
  6. Google Business Profile incomplete / "missing value": complete the profile details in Google and reconnect the account.
  7. Local posts disabled on Google Business Profile: happens with profiles that belong to a chain; Google doesn't allow posting through external tools in that case.

Tips

  • When an account loses its connection, the planner shows a warning banner: reconnect it before the next scheduled post goes out.
  • After reconnecting an account, open the failed posts and reschedule them; they are not resent automatically.
  • When connecting Facebook or Instagram, grant access to all the pages you manage to avoid permission errors later.

Common problems

  • I reconnected the account and the post still shows as failed → Failed posts aren't resent on their own. Open it, check the content and schedule it again.
  • Only some networks failed on the same post → Each network has its own rules. Read the error from the network that failed and adjust just that version (customizing the text per network if needed).
  • The error says "undefined" or "should resolve itself shortly" → It's a momentary glitch on the network. Wait a few minutes and try again.
  • It always fails on the same Facebook group → The group doesn't have the Elooo CRM connection authorized, or the page chosen in the planner settings isn't an admin of the group. Fix it in Facebook and reconnect.

Was this helpful?