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Social media

How to schedule a social media post

In Marketing › Social Planner, click New Post, choose the accounts, write your text and add images or video. Then click Schedule, pick the date and time and confirm, or post right away.

Updated on

Before you start

  • The accounts you want to post to must be connected to the Social Planner.
  • Get your images or videos ready in the format each network accepts.
  • Keep character limits in mind: Facebook 5,000, Instagram 2,200, LinkedIn 3,000 and Google Business Profile 1,500.
Where to find it

Marketing › Social Planner › New Post

Step by step

Create and schedule

  1. In the left menu, open Marketing and click Social Planner.
  2. Click New Post, then Create New Post.
  3. Choose the accounts to post to (for example, your Facebook Page and Instagram).
  4. Write the post text.
  5. Add images or video. Wait for the upload to finish before switching accounts or options, or the file may be lost.
  6. If you like, use the AI content assistant to write or adjust the text.
  7. Check the preview for each network.
  8. Click Schedule, pick the date and time and confirm. To post immediately, choose Post Now.
  9. The post appears on the planner calendar as scheduled.

Customize the text for each network

  1. With two or more accounts selected, turn on Customize for each channel.
  2. Write text and choose the image or video for each network, staying within each one's limits.
  3. If you turn the option off, the text currently open applies to all networks and the customized versions are lost. You'll be warned first.

Tips

  • On Instagram, links in captions aren't clickable (that's an Instagram rule). Use "link in bio" or put the link in the comments.
  • Use the planner calendar to see everything scheduled.
  • If your text goes over a network's limit, you'll see a warning: shorten it for that network.

Common problems

  • The image disappeared from my post → You switched accounts or turned on customization while the image was still uploading. Add it again and wait for it to finish.
  • The post failed → The account lost its connection, or the content breaks the network's rules (size, format, character count). Reconnect the account and adjust the content.
  • An account doesn't appear to choose from → That account isn't connected to the planner. Connect it first in the Social Planner settings.
  • I don't see Customize for each channel → It only appears when you select at least two accounts.

Frequently asked questions

Can I schedule to several networks at once?

Yes. Pick several accounts in the same post and, if you like, customize the text for each one.

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