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How to connect your Google Business Profile

In Settings › Integrations, connect your Google account (owner or manager of the listing), click Connect on Google Business Profile, choose your business location and confirm. Your reviews then start coming into Elooo CRM.

Updated on

Before you start

  • Your business must already have a Google Business Profile verified by Google.
  • Sign in with a Google account that is an owner or manager of that listing.
  • You need permission to change Settings › Integrations.
Where to find it

Settings › Integrations › Google Business Profile › Connect

Step by step

  1. In the left menu, scroll down to Settings and click Integrations.
  2. Connect your Google account: sign in with the account that owns or manages the listing and authorize the connection. The account shows as Connected.
  3. In the integrations list, find Google Business Profile and click Connect.
  4. Choose your business location and tick the box next to it. If you have many, search by name, store code, postal code or city.
  5. To track calls made from your Google listing, turn on call tracking.
  6. Click Connect to finish.
  7. Check the result: at the top you'll see Google Business Profile with a green Connected status, and below it the name of the connected page.

Manage the connection later

  1. In Settings › Integrations, open Google Business Profile.
  2. Use Manage Pages to change or add locations.
  3. Use the refresh button to sync data.
  4. Use Disconnect if you want to remove the integration.

Tips

  • Once connected, set up review requests to get more customers reviewing you on Google.
  • Also connect your Business Profile in the Social Planner to post updates to your listing.
  • Google's own business messaging (chat from the listing) was discontinued by Google in July 2024. You can link your WhatsApp or SMS number to the listing; if those channels are connected to Elooo CRM, messages come into Conversations.

Common problems

  • My business doesn't appear in the list → The Google account you used doesn't have access to the listing, or the listing isn't verified yet. Sign in with the owner or manager account and confirm verification with Google.
  • It shows as connected but features fail → Permissions are missing. In Settings › Integrations, open the missing-permissions warning, review what's missing and click Reconnect to grant it.
  • I connected the wrong location → Open Google Business Profile in Settings › Integrations, use Manage Pages and pick the right location.
  • The Google window won't open → Allow pop-ups for Elooo CRM in your browser and try again.

Frequently asked questions

Can I connect several locations?

Yes. Repeat the steps for each location, using the same Google account or another one with access.

Do reviews sync right away?

Yes. Once connected, new reviews and messages appear in Conversations in near real time.

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