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Google profile and reputation

How to optimize your Google Business Profile from Elooo CRM

Under Reputation › GBP Optimization, fill in your name, description, photos, category, services, attributes, address, hours, phone, chat options and social links. The profile score shows what's missing and the live preview shows how it looks on Google Maps.

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Before you start

  • Your Google Business Profile must be connected to your account (see the related article).
  • Have ready: good-quality profile and cover photos, your business description, list of services, opening hours, phone number and social media links.
  • If more than one profile is connected, know which one you're editing.
Where to find it

Reputation › GBP Optimization

Step by step

  1. In the left menu, open Reputation and click the GBP Optimization tab.
  2. If you have several profiles, pick the right one in the location switcher in the top-right corner, above the preview.
  3. Enter or fix the business name and description.
  4. Upload the profile photo, cover photo and additional photos (storefront, team, work samples).
  5. Pick the main category and add the services you offer.
  6. Review the attributes (accessibility, payment options, etc.) and confirm the address.
  7. Fill in the opening date, opening hours and phone number.
  8. Optionally add a WhatsApp and/or text message chat option so customers can message you from Google. If you fill in both, Google shows text message as the contact option.
  9. Under Social Profiles, paste the links to your social accounts.
  10. As you go, watch the profile score: alert icons flag incomplete sections. Complete them until the score goes up.
  11. Check the live preview to see how the profile looks on Google Maps, then save.

Tips

  • Recent photos and accurate hours are among the details that weigh most on customer trust and local search ranking.
  • The Reviews tab inside this area lets you read and reply to profile reviews without leaving the screen.
  • Revisit the profile whenever your hours change (holidays, peak season) to avoid complaints.

Common problems

  • My change hasn't shown up on Google yet → Most updates (hours, phone, photos) sync within minutes, but Google can take up to 24 hours to review and publish some changes, especially address edits.
  • The profile score stays low → Look for the alert icons: usually hours, quality photos, services or the description are missing. Each completed item raises the score.
  • I can't see the profile I want to edit → Use the location switcher above the preview. If the profile isn't listed, it isn't connected to the account yet.
  • The WhatsApp chat option doesn't appear on Google → If you also filled in text message, Google gives priority to text. Leave only WhatsApp filled in if that's the channel you want shown.

Frequently asked questions

Does the profile score affect ranking?

The score measures how complete your profile is. More complete profiles tend to get better local visibility and more clicks, but ranking itself is up to Google.

Can I manage several profiles here?

Yes, as long as they're all connected to the account; switch between them with the location switcher.

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