Skip to content
Elooo CRMHelp Center Go to website

SEO

How to research keywords and track your site's Google rankings

Go to Sites › SEO › Launch Advanced SEO, then use Keywords › Keyword Research to get ideas with search volume and difficulty, and Keywords › Rank Tracker › New Project to track, by domain and location, where your site ranks for each keyword you choose.

Updated on

Before you start

  • Have your site published on a domain and, ideally, a site project created under Sites › SEO.
  • Make a list of 5 to 10 broad terms for your business (e.g. "teeth cleaning", "dental implant cost") to start your research.
  • Each keyword search uses one credit from your monthly quota, even if it returns hundreds of suggestions. Plan your terms before searching.
Where to find it

Sites › SEO › Launch Advanced SEO › Keywords

Step by step

Research keyword ideas

  1. Open Sites, click SEO, then Launch Advanced SEO.
  2. Open Keywords › Keyword Research.
  3. Enter a broad term (e.g. "teeth cleaning"). Where available, you can also enter a competitor's domain.
  4. Choose the country and language (e.g. United States – English).
  5. Click search. For each suggestion, the list shows search volume, difficulty, CPC, trend and intent.
  6. Use the filters to narrow down (e.g. volume above 100 and difficulty below 50).
  7. Save the keywords you like to a list, or note them down to use in your titles, copy and blog posts.

Track your rankings

  1. Under Keywords, open Rank Tracker and click New Project.
  2. Name the project and enter the domain to track (e.g. yourclinic.com).
  3. Choose the search engine and location (country, or city for local businesses).
  4. Optionally, add competitors and tags to stay organized.
  5. Paste the keywords to track, one per line. You can group them by tag or topic.
  6. Choose the update frequency: daily, every 3 days, weekly or manual. Weekly is enough for most businesses.
  7. Save. The table shows, per keyword, the current rank, change, starting rank, best rank, search volume, the page that ranks and the last checked time.
  8. Use the charts to see each keyword's trend and how many keywords sit in the top 10.

Tips

  • Long, specific phrases ("how much does a teeth cleaning cost") are great for blog posts and FAQs; buyer-intent keywords are best for your service pages.
  • Only track keywords that matter. If Google Search Console is connected to your site project, it already collects the keywords you show up for on its own: use it for discovery and the tracker only for strategic terms.
  • Avoid near-duplicate seeds ("dentist" and "dentists" cost two credits for similar results). Explore the questions and related tabs, but remember each may count as a separate lookup.
  • Swap out seasonal keywords when the campaign ends to free up tracker slots. Export first, because removing a keyword erases its history.

Common problems

  • The search returns no suggestions → Try a broader term, or check the spelling and the selected country.
  • Volume or difficulty doesn't match another tool → Every tool estimates differently. Treat the numbers as relative guidance, not exact values.
  • Rankings aren't updating → Check the frequency set on the project. If it's manual, run a manual update.
  • My site shows as "not ranking" → It's outside the top 100 for that keyword. Work on the page first, or track a different keyword.
  • A competitor's site shows instead of mine → The project domain is wrong. Edit the project and fix the domain.
  • I can't add more keywords → You've hit the total limit of tracked keywords. Remove the ones you no longer need (export first to keep the history).

Frequently asked questions

Does the tracker show my position on Google Maps?

No. The tracker follows organic results. For the map pack (local results), use the local SEO tool with heatmaps.

Do I need to research every month?

No. Do research when you plan new content. Rank tracking runs on its own at the frequency you set.

Was this helpful?