What to do when your A2P campaign is rejected

Step by step

Read the reason

1. Open Settings › Phone System and click Trust Center.
2. Open Brands & Campaigns and the Campaigns tab.
3. On the campaign with Rejected status, click View required fixes next to each reason.
4. Each reason shows the error code, the category, what it means and the correction needed. Note them all down.

Fix by category

1. Consent (opt-in) — codes 30909, 30913, 30917, 30923, 30924, 30925, 30931, 30932, 30896, 30887, 30890:
   • the form needs an SMS-only checkbox, unchecked by default, separate from accepting terms and from email sign-up;
   • next to the checkbox: business name, what you send, frequency, "message and data rates may apply" and how to stop (STOP);
   • describe every consent method you selected; if the form sits behind a login or is on paper, include a link to a hosted screenshot;
   • the STOP reply confirms the request, says no more messages will be sent and includes the business name; the HELP reply includes the business name and a phone number or email;
   • the privacy policy must state that mobile numbers aren't shared with third parties for marketing.
2. Website — codes 30919, 30920, 30921, 30922, 30891, 30907, 30908, 30888:
   • submit your main business website, not just the form page;
   • the site must load without a login, not be "under construction", and show the business name, what you do, contact details, privacy policy and terms, and a mention of your SMS program;
   • the domain must match the registered brand; if the site isn't live yet, say so in the description and attach screenshots;
   • age-restricted products require an age gate in the consent flow.
3. Business identity — codes 30914, 30915, 30918, 30926, 30927, 30971, 30972, 30881, 30894, 30903:
   • the name in the campaign, messages and website must match the brand name; one campaign per brand;
   • contact email on the business domain (not Gmail/Yahoo) and a real representative of the business;
   • registered as a sole proprietor but using "LLC/Inc."? Register a standard brand with your tax ID.
4. Use case and sample messages — codes 30910, 30911, 30912, 30916, 30886, 30893, 30892, 30889:
   • everything in English (you can add a translation next to the original);
   • a detailed description that differs from field to field; sample messages that differ from each other, with variable fields in brackets ([First Name]), the business name in at least one and STOP instructions in at least one;
   • no public URL shorteners (bit.ly) and HTTPS links only;
   • "lead generation" is first contact; "lead nurture" is follow-up with existing leads; pick the right one.
5. Review the whole campaign, not just the flagged field: description, use case, messages, website, consent flow, privacy and terms must all tell the same story.
6. Resubmit. If the field you need to change isn't editable (use case and opt-in message usually aren't), delete the campaign and create a new one with the correct details.

When resubmitting won't help

1. Codes 30940 to 30964 and 30953 to 30958 (forbidden content: alcohol, tobacco, firearms, cannabis, gambling, loans, cryptocurrency, debt collection, multi-level marketing, phishing, URL shorteners, non-HTTPS links) aren't eligible for resubmission of the same campaign.
2. Check whether your business fits an allowed category; if the only issue is a shortened or non-HTTPS link, fix it and create a new campaign.